My 3 Reasons to choose sustainable fashion

It's amazing how many people are not educated about the origin of their clothes. Many people don't even give it a second thought, but as a sustainable brand, it's important to make people aware of the important reasons as to why sustainable is such an important part of a clothing brand.  There are many elements that go into producing clothing, like sourcing materials, the dying process, the amount of pollution produced and the water used, the transporting of products, and the factory employees making the clothing. With sustainable fashion, items are produced with care, making sure production has as little impact on harmfully affecting the planet. 


Here are 3 reasons why sustainable fashion is important...


Fashion as Pollution

Running in second place, fashion is a very pollutant industry. From over farming and using masses of cancerous pesticides in the growth of the cotton to masses of chemicals used in the manufacturing process, affecting water sources water sources and soil. The cotton industry alone accounts for 16% of the world’s pesticides usage and 25% of the world’s insecticide usage. According to the World Health Organization, there are at least 20,000 deaths each year are caused by pesticide poisoning in developing countries and more than 10,000 farmers die each year from cancers related to these chemicals in the US alone.

Mistreatment of Factory Workers

With overseas manufacturing being at such a low cost, farmers & factory workers are being taken advantage of. Many clothing production factories are known to have harsh conditions. On top of that, employees work in exchange for extremely low wages with no benefits; some factories even employ child labor.

Quality over Quantity

Fast fashion brands like H&M and Forever 21 manufacture items from these places only lasts for a few washes. The clothes shrink, fade, or rip at the seams. Or the trends fade out so quickly and then they are out of style. You could donate these types of items, but most people that are in need of clothing focus more on practicality than trendiness. Also, donation centers experience such a large volume of clothing. All of these issues produce a huge amount of waste left. 

So instead of buying from fast fashion brands, consider purchasing clothing from a brand that cares for the environment and are consistently aware of how their manufacturing will impact the world. You'll feel better wearing clothes from brands that you know make conscious decisions at every step of production.